Afnan Launches Turathi Electric : A Radiant Fusion of Heritage and Energy

Afnan Perfumes has officially unveiled its latest olfactory creation—Turathi Electric Eau de Parfum—under its celebrated Turathi collection. After weeks of teasing since late May, the much-anticipated launch was marked by a glamorous event held in Dubai from June 2nd to June 6th, attracting a curated guest list of the fragrance world’s most influential voices. The event quickly became one of the season’s most buzzed-about moments in the perfume scene.

Turathi Electric captures the pulse of summer in a bottle. Think sunlit shores, golden sands, and warm night breezes under a constellation-filled sky. This radiant new scent offers a luminous burst of energy and elegance, designed to invigorate the senses and transport the wearer to their own slice of paradise.

A Spark of Legacy

Staying true to its name, Turathi—Arabic for my legacy—the collection continues its mission of fusing traditional fragrance craftsmanship with contemporary flair. Turathi Electric stands as a bold expression of this balance, showcasing Afnan’s talent for innovation while honoring timeless perfumery values.

Turathi Electric Notes:

Top notes: Bergamot, Pink Grapefruit, Pear, and Mandarin Orange
Middle notes: Apple, Cedarwood, and Orange Blossom
Base notes: Vanilla, Amber Dry, Musk, and Ambroxan

The scent opens with an electrifying splash of bergamot and pink grapefruit, brightened by pear and mandarin orange. As it settles, a sophisticated heart of crisp apple, orange blossom, and warm cedarwood adds depth and charm. The base is a luxurious fusion of amber dry, Ambrox®, musk, and vanilla, leaving a hypnotic and comforting trail.

The Design

Turathi Electric is housed in the brand’s signature Turathi glass flacon, now reimagined in a vibrant electric blue with a sleek black cap—a striking representation of its bold and energizing character.

Turathi Electric is now available via Elarab’s official website, priced at RM220 for the 90ml bottle—a worthy addition to any fragrance lover’s summer rotation.