At the end of August 2026, Rasasi introduces Hawas Private, a new collection comprising three fragrances: Hawas Private Luceo, Hawas Private Terra and Hawas Private Dulce. Conceived as three parts of a single philosophy, the fragrances explore different expressions of desire and presence through the recurring image of a circle.

Rasasi describes the concept behind Hawas Private as “The Eternal Return of Desire.” Rather than presenting the collection as a reinvention of Hawas, the brand sees it as a continuation of its legacy — a circle that carries the memory of its previous forms while moving toward what Rasasi calls its “most distilled, private articulation.” Within this circle, Hawas Private Luceo awakens recognition, Hawas Private Terra provides gravity, and Hawas Private Dulce ensures continuity.

Hawas Private Luceo

Hawas Private Luceo, created by perfumer Christian Provenzano, represents the first arc of this circle. Rasasi calls it “The Archetype of Remembered Illumination” — the moment when presence first becomes perceptible. Its imagery revolves around clarity and quiet radiance: not brilliance intended to attract attention, but lucidity and a sense of calm authority. In the collection's narrative, Luceo is where recognition awakens and desire still exists as potential rather than pursuit.

The fragrance opens with bergamot, lemon and ginger. Magnolia, nutmeg and cardamom form the heart, while vetiver, patchouli, cedarwood and amber compose the base.

Hawas Private Luceo notes:
Top: Bergamot, Lemon, Ginger
Heart: Magnolia, Nutmeg, Cardamom
Base: Vetiver, Patchouli, Cedarwood, Amber

Hawas Private Terra

The second fragrance, Hawas Private Terra, was composed by perfumer Cristiano Canali. Described as “The Archetype of Inner Gravity,” Hawas Terra occupies the deeper arc of the Hawas Private circle. If Hawas Luceo is associated with illumination and recognition, Hawas Terra introduces weight, structure and stability.

According to Rasasi, Hawas Private Terra represents “the weight beneath all movement” — a force that holds, steadies and anchors. Its depth is presented not as darkness but as density, while stillness becomes an expression of command rather than absence. It is conceived for those whose presence grounds a space without seeking to dominate it.

Terra opens with saffron, jasmine and cardamom, followed by a heart of iris, cedarwood and driftwood. The base combines cypriol, oakmoss and Orcanox.

Hawas Terra notes:
Top: Saffron, Jasmine, Cardamom
Heart: Iris, Cedarwood, Driftwood
Base: Cypriol, Oakmoss, Orcanox

Hawas Private Dulce

Completing the trio is Hawas Private Dulce, created by perfumer Benjamin Belizon. Rasasi defines Hawas Dulce as “The Archetype of Enduring Grace.” Within the collection's circular narrative, it represents completion without finality — a point at which the journey does not end but becomes ready to begin again.

Hawas Private Dulce is associated with warmth, generosity and a presence that lingers. Rasasi describes it as the “golden arc of the circle,” where light has softened into radiance, power has transformed into generosity, desire no longer seeks, and luxury becomes inheritance.

The olfactory profile reflects this warmer direction. Passion fruit, hazelnut and pink pepper form the opening, followed by coconut, jasmine sambac and cacao in the heart. The base brings together patchouli, tonka bean, vetiver oil, caramel and Ambrettolide.

Hawas Private Dulce notes:
Top: Passion Fruit, Hazelnut, Pink Pepper
Heart: Coconut, Jasmine Sambac, Cacao
Base: Patchouli, Tonka Bean, Vetiver Oil, Caramel, Ambrettolide

Together, Hawas Private Luceo, Hawas Private Terra and Hawas Private Dulce present Hawas Private Collection as a three-part exploration of presence and desire. Rather than positioning the collection as a departure from Hawas, Rasasi frames it as an evolution of the line's identity — one that carries its past forward into a more private and refined expression.

The fragrances are available as Extraits de Parfum in 100ml bottles.